Tim Meyser
Expert in Retail Media, Performance & Brand Marketing
Tim Meyser brings more than 15 years of comprehensive expertise in media, performance marketing, AdTech and MarTech. His professional profile is complemented by extensive management and leadership experience as well as entrepreneurial experience gained from founding his own performance marketing agency.
His expertise lies in particular in developing and implementing data-driven marketing and media strategies that deliver both measurable performance and the sustainable build-up of brand awareness and brand strength. He combines strategic thinking with a deep understanding of operational execution, technological developments and the demands of modern media and marketing landscapes.
Tim Meyser has extensive industry knowledge in tourism, aviation, FMCG and sports marketing. Through international work across different markets and business models, he has developed a broad understanding of industry-specific target groups, customer journeys and the effective connection of brand and performance marketing.
Expertise
- In-store, at-store and store-environment activation — communication measures planned and executed along the real shopping route
- Brand and product activation at the shelf — turning listings into visible, chosen products
- Visibility, relevance and purchase impulse — influence at the moment the buying decision is made
- Marketing tied to retail reality — activities aligned with the requirements of retailers and sales
