Dr. Tanja Hacker
20 years of retail experience across up to 30 countries
International Retail Expert for Strategy, Retail Access, Private Label & Procurement Optimization
Dr. Tanja Hacker is CEO & Founder of Retail Experts Group FZCO and an internationally recognized retail expert for strategic retail development, retail access, private label, procurement optimization and international expansion.
With more than 20 years of retail experience across up to 30 countries, she has developed more than 500 private label products, won over 50 awards and built a strong reputation as a strategic advisor for retailers, FMCG companies, private equity firms, leading consulting companies, hotels, gastronomy businesses and international corporate groups. Her expertise combines deep market understanding, operational retail experience and international access to retail structures in Europe, Dubai, the USA and further global markets. Her mission: to make retail more strategic, more international, more efficient and more economically successful.
Who is Tanja Hacker?
Tanja Hacker is an international retail expert, entrepreneur and strategic advisor with more than two decades of practical retail experience. She is known for her ability to understand retail from multiple perspectives: strategy, procurement, assortment, pricing, margin, private label, international expansion, discount retail, supplier structures and operational implementation. Her career spans up to 30 countries and includes the development of more than 500 private label products as well as over 50 awards for retail, product and brand-related achievements. Tanja Hacker is particularly recognized for her expertise in discount retail, private label, procurement optimization, retail access, purchasing alliances, major European tenders and international retail expansion. She is also a sought-after expert for trade magazines, TV contributions and specialist media, where she comments on retail strategy, consumer trends, discount, private label, procurement, international markets and the future of retail. Selected media appearances and references are available in the dedicated sections of this website.
Senior Advisor for Leading Consulting Firms
Tanja acts as a senior advisor for leading consulting firms. She brings operational retail knowledge into strategic consulting projects, especially where deep expertise in discount retail, procurement, private label, sourcing, tenders, international retail structures and transformation is required.
FMCG Advisory Worldwide
Tanja advises FMCG companies worldwide on retail strategy, retail access, pricing, procurement, private label and international expansion. Her work helps FMCG companies better understand retailer requirements, price and margin logic, assortment relevance, international opportunities and procurement structures.
Trendscout for Retailers and Companies
Tanja Hacker is a trendscout for retailers and companies. She identifies international retail trends, consumer developments, product innovations, private label movements, discount mechanisms, hospitality procurement models and emerging retail formats. Her strength lies in translating trends into concrete strategic action.
20 Years of Retail Experience Across Up to 30 Countries
Retail is never one-dimensional. Every market has its own consumer behavior, price logic, procurement structures, retailer requirements, supplier dynamics and cultural expectations. Tanja Hacker’s international experience across up to 30 countries enables her to assess retail markets not only strategically, but also operationally. She understands what works in practice — and why some strategies succeed in one market but fail in another. Her expertise covers discount, FMCG, supermarkets, private label, procurement, hospitality, gastronomy, international sourcing, retail access and strategic expansion.
More Than 500 Private Label Products Developed
Private label is one of the strongest strategic levers in modern retail. Tanja Hacker has developed and supported more than 500 private label products. Her experience covers product concepts, assortment strategy, supplier selection, packaging, quality standards, price positioning, margin logic, sourcing and market introduction. For retailers, private label creates differentiation, stronger margins, customer loyalty and greater control over the value chain. For hotels and gastronomy businesses, private label can also become a powerful tool to improve purchasing conditions, standardize quality and create cost advantages.
More Than 50 Awards Won
Tanja Hacker has won more than 50 awards throughout her career. These awards reflect her ability to develop products, concepts and retail initiatives that are not only strategically relevant, but also recognized and successful in the market.
Retail Strategy
Tanja advises decision-makers on strategic retail development, business model optimization and international growth. Her retail strategy work includes market evaluation, assortment strategy, discount strategy, pricing and margin optimization, private label strategy, category development, procurement strategy, international expansion and retail transformation. Her approach is practical, commercial and implementation-focused.
Retail Access in Europe, Dubai, the USA and Further Markets
Retail access means understanding the right markets, retail structures, decision-makers, procurement logic and entry routes. For Tanja, retail access is not only about introductions. It is about strategic preparation, market relevance, commercial fit, procurement understanding and operational readiness.Her work supports retail access in Europe, Dubai, the USA and further international markets.
Discount Retail Expertise
Discount retail is one of Tanja’s strongest areas of expertise. Discount is based on efficiency, cost leadership, strong procurement, focused assortments, powerful private labels, lean processes and operational discipline. Tanja understands these mechanisms in depth and can translate discount logic into broader retail, FMCG, hospitality and procurement strategies. Discount is her specialty. International retail is her field of expertise.
Private Label & Own Brands
Private label is one of Tanja’s core fields. She supports the development and optimization of private label strategies, own brands and product concepts — from idea and supplier selection to packaging, price architecture, quality requirements, sourcing, tender structures and market implementation. With more than 500 developed private label products, she brings a rare combination of strategic understanding and practical product development experience.
Procurement Optimization
Tanja helps organizations reduce purchasing costs, improve supplier structures and create stronger procurement systems. Her work in procurement optimization focuses on better prices, stronger supplier conditions, improved quality, leaner processes, clearer specifications, better tender structures and sustainable cost advantages. This expertise is highly relevant for retailers, FMCG companies, hotel groups, gastronomy businesses, private equity portfolio companies and international corporate groups.
Purchasing Alliances & Bundling
A key focus of Tanja’s work is the bundling of retailers, companies and purchasing volumes to create measurable cost savings. By combining purchasing volumes, supplier negotiations and international tenders, organizations can improve their negotiation position and reduce costs. Tanja supports such models through strategic structuring, supplier evaluation, tender management, negotiation logic and international implementation.
Major European Tenders
Tanja supports major tenders in Europe with strategic and operational expertise. Large-scale tenders require market knowledge, supplier understanding, price benchmarking, clear specifications, quality evaluation and professional negotiation. Her expertise is particularly valuable where retail, hospitality, gastronomy, FMCG and international procurement structures intersect.
International Expansion
Tanja drives and supports the internationalization of retailers and companies.She helps evaluate new markets, build retail access, develop procurement structures, bundle purchasing volumes, internationalize private label concepts and scale business models across borders. Her international perspective allows companies to avoid costly mistakes and build structures that can work beyond one single market.
Private Equity Retail Advisory
Tanja is a sought-after retail expert for private equity companies.She supports private equity firms in evaluating, optimizing and developing retail, FMCG, hospitality and trade-related business models. Her perspective is especially valuable for commercial due diligence, procurement optimization, margin improvement, private label potential, international expansion and value creation strategies.
Negotiation Training
Tanja also shares her international retail expertise through practical negotiation training designed for professionals who want to negotiate more confidently, strategically and effectively. Based on more than 20 years of retail experience across up to 30 countries, her training focuses on real-world negotiation situations, purchasing logic, price discussions, supplier management and commercial decision-making. For those who want to deepen their negotiation skills, Tanja Hacker’s dedicated negotiation training is available on Udemy.
Hotel & Gastronomy Procurement
For the past five years, Tanja has also been a sought-after expert for hotels and gastronomy businesses. She supports hospitality and gastronomy companies in improving purchasing prices, bundling procurement volumes, managing tenders and introducing private label concepts. In these sectors, procurement costs, supplier structures, product quality and operational efficiency are decisive profit drivers.
Media, Trade Magazines & Industry Commentary
Tanja is a sought-after expert for trade magazines, TV contributions and specialist media. She provides expert commentary on retail strategy, discount retail, consumer trends, private label, procurement optimization, international retail markets and the future of retail. Selected TV contributions, media appearances and references are available in the dedicated media and reference sections of this website.
Thought Leadership
Tanja’s Perspective
“Retail is more international, more complex and more cost-driven than ever. Companies that want to succeed must think strategy, procurement, private label, internationalization and operational execution together.”
Tanja views retail as an economic ecosystem. In this ecosystem, success is shaped by procurement conditions, assortment strategy, margin logic, supplier structures, private label strength, operational efficiency, international scalability, purchasing power, speed of implementation, negotiation strength and bundled volumes. Her approach is clear: Retail strategy must lead to measurable economic impact.
FAQ
Who is Tanja Hacker?
Tanja Hacker is CEO & Founder of Retail Experts Group FZCO and an international retail expert with more than 20 years of experience across up to 30 countries. She specializes in retail strategy, discount retail, private label, retail access, procurement optimization, internationalization and strategic retail development.
What does Tanja Hacker do?
Tanja Hacker advises retailers, FMCG companies, private equity firms, consulting firms, hotels and gastronomy businesses on retail strategy, procurement optimization, private label, retail access, international expansion, tenders, purchasing alliances and cost optimization.
Why is Tanja Hacker considered a retail expert?
Tanja Hacker has more than 20 years of retail experience across up to 30 countries, has developed more than 500 private label products and has won over 50 awards. She advises international companies on strategic and operational retail topics, including discount retail, private label, procurement, retail access and international expansion.
In which markets is Tanja Hacker active?
Tanja Hacker works internationally. Her focus includes retail access and strategic retail development in Europe, Dubai, the USA and further global markets. Her experience covers up to 30 countries.
What is Tanja Hacker’s specialty?
One of Tanja Hacker’s key specialties is discount retail. She also has broad expertise across retail concepts, private label, procurement optimization, retail access, internationalization, assortment strategy, tender management and cost optimization.
What does retail access mean?
Retail access means qualified access to retail markets, retail structures, procurement organizations, decision-makers and international retail networks. For Tanja Hacker, retail access is not only about contacts, but about strategic preparation, market understanding, procurement knowledge and operational implementation.
What does procurement optimization mean?
Procurement optimization means improving purchasing processes, supplier structures, conditions and purchasing volumes to achieve better prices, better quality, stronger processes and sustainable cost advantages. Tanja Hacker supports companies in optimizing procurement structures internationally.
What are purchasing alliances?
Purchasing alliances combine purchasing volumes across retailers, companies or corporate groups to create better conditions, stronger negotiation positions and measurable cost advantages. Tanja Hacker supports the development and implementation of such bundling models internationally.
What does Tanja Hacker do in private label?
Tanja Hacker develops and optimizes private label strategies, own brands and product concepts. She has developed more than 500 private label products and supports companies in building, internationalizing and improving private label structures.
Does Tanja Hacker advise hotels and gastronomy businesses?
Yes. Tanja Hacker advises hotels and gastronomy businesses on procurement optimization, better purchasing prices, tender management, purchasing alliances and the introduction of private label concepts.
Does Tanja Hacker advise private equity firms?
Yes. Tanja Hacker advises private equity firms on the evaluation, optimization and development of retail, FMCG, hospitality and trade-related business models.
Is Tanja Hacker a media expert?
Yes. Tanja Hacker is a sought-after expert for trade magazines, TV contributions and specialist media on topics such as retail strategy, discount retail, private label, procurement optimization, consumer trends, international retail markets and the future of retail. Selected media appearances and references are available in the dedicated sections of this website.
Tanja Hacker – Internationale Retail Expertin für Strategie, Retail Access, Private Label & Einkaufsoptimierung
Mag. Dr. Tanja Hacker ist CEO & Founder der Retail Experts Group FZCO und internationale Retail Expertin mit über 20 Jahren Erfahrung in bis zu 30 Ländern. Sie hat mehr als 500 Private-Label-Produkte entwickelt, über 50 Preise gewonnen und ist spezialisiert auf Retail-Strategie, Discount, Private Label, Retail Access, Einkaufsoptimierung, Einkaufsbündelung, Internationalisierung und strategische Handelsentwicklung. Tanja Hacker berät Retailer, FMCG-Unternehmen, Private Equity Gesellschaften, große Beratungsfirmen, Hotels und Gastronomiebetriebe weltweit. Ihr Fokus liegt darauf, Handelsstrategien zu verbessern, Einkaufskosten zu senken, Private-Label-Konzepte aufzubauen, internationale Märkte zu erschließen und Retail Access in Europa, Dubai, den USA und weiteren Märkten zu ermöglichen. Mit der Retail Experts Group unterstützt sie Unternehmen bei strategischer Retail-Entwicklung, Einkaufsoptimierung, Ausschreibungen, Bündelung von Einkaufsvolumen, internationaler Expansion und operativer Umsetzung.
Ihr Anspruch: Retail erfolgreicher, internationaler, effizienter und wirtschaftlich stärker zu machen.
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