We bring your products to market

Direct access to leading retailers for faster market entry on an international level.

Our REG Innovators division specializes in selecting and marketing innovative products for established retailers. We create a bridge between visionary start-ups, growth-oriented scale-ups, and retail. Our product scouting platform enables new market participants to achieve attractive listings and compete effectively. Companies can apply directly, while we strategically introduce suitable products and brands to our exclusive network of retail partners.

We act as a bridge to retail partners on an international level, enabling startups and scale-ups to successfully position themselves in the retail environment.

We provide the following support:

Efficient Listing and Integration: Through direct contacts and tailored strategies, REG facilitates the inclusion of new products into the assortments of leading retailers, ensuring a swift market launch.
Curated Product Portfolio: We act as a quality filter and offer startups and scale-ups the opportunity to strategically place their innovative and future-oriented products in retail.
Market Analysis and Quality Assessment: Support in identifying market potential and product evaluation to ensure that products meet quality standards and address the needs and expectations of the target audience.
Scaling & Expansion: We prepare you optimally for scaling and expansion.
Sustainability Standards: We review whether the environmental and ethical standards of retailers are being met.

Our retail cooperation partners

Here are our two exclusive partners in Europe & Asia

1) EMD: Europe

Germany: Globus, Markant

Belgium: Colruyt Group (e.g., Colruyt, Spar, Bio Planet)

Denmark: Dagrofa (e.g., Meny, Fakta, SuperBrugsen)

France: Colruyt Group (e.g., Colruyt, cdiscount)

Italy: ESD Italia (e.g., Conad, Coop, Selex, Agorà, Sun)

Netherlands: Superunie (e.g., Plus, Coop, Jan Linders)

Norway: Unil / NorgesGruppen (e.g., Kiwi, Spar, Joker)

Austria: Markant

Portugal: Euromadiport SGCA SA (e.g., Minipreço, Recheio Cash & Carry)

Sweden: Dagab (City Gross, Axfood, Hemköp, and Handlar’n)

Spain: Euromadi Iberica (e.g., Condis, Alcampo, Eroski)

Czech Republic: Markant

Slovakia: Markant

South Korea: Lotte

Here is an excerpt from our network

Austria: Rewe, Spar, Unimarkt, Lidl, Hofer, Maximarkt, Bipa, Müller Drogerie, Thomas Philipps, Mpreis, Dehner, Obi, Bauhaus, Tchibo, XXXLutz, Kastner, Fressnapf, Gewußt wie Drogerie, Denns, Heinemann, Dennree, Marionnaud, Douglas, Pagro, Unito, Kiennast, Bellaflora, Wedl, DM, Penny, Mediashop, Intersport, and many more.

Germany: Rewe, Edeka, Kaufland, Lidl, Aldi, Penny, Netto, Norma, Metro, Tchibo, Heinemann, QVC, Bünting, Müller Drogerie, DM, Woolworth, Rossmann, Budnikowsky, Bauhaus, Obi, Fressnapf, Experts, Conrad, Globus, Tedi, Kik, Action, NKD, Toom, Douglas, Thomas Philipps, and many more.

Switzerland: Migros, Denner, Lidl, Aldi, Jumbo, Globus, Spar, Ottos, Manor, and many more.

Other countries upon request: Direct contacts available

Our Services for Your Success

Direct Access to Leading Retailers for faster market entry on an international level.
Exclusive Pitch Day Events: Presentations to key decision-makers.
Facilitation of Sampling Opportunities within the network.
Support with Contract and Price Negotiations through targeted mediation.
Coaching and Mentoring: Guidance from experienced industry experts, including two seasoned C-level executives from the world’s largest retailers.
Workshops and Market Entry Strategies to promote sales.
Product Development and Pricing: Assistance with product development and pricing, as well as finding production companies.
Quality Assurance and Product Testing: Support with quality checks and product testing.
Access to Financing and a network of business angels and investors.
Sustainability Consulting: Guidance to meet sustainability standards.
Network of Experts for implementing online shops, CRM systems, websites, and more

Advisory board

We have an advisory board that supports the REG Innovators:

Jessica Haug: EMD Group – Category Buyer Private Label Products

„REG Innovators share expertise, build networks, and support both startups and retail. In a constantly evolving industry, startups address shifting consumer needs, and REG Innovators play a vital role in bridging this gap with their forward-thinking approach.“

———

Hannes Wengle: Selecta – Deputy group CPO

„Collaboration with the REG Innovators is highly important as it provides us with access to new, innovative products and enhances our competitiveness.“

We bring your products to market

Direct access to leading retailers for faster market entry on an international level.

We act as a bridge to retail partners on an international level, enabling startups and scale-ups to successfully position themselves in the retail environment.

We provide the following support:

Efficient Listing and Integration: Through direct contacts and tailored strategies, REG facilitates the inclusion of new products into the assortments of leading retailers, ensuring a swift market launch.

Curated Product Portfolio: We act as a quality filter and offer startups and scale-ups the opportunity to strategically place their innovative and future-oriented products in retail.

Market Analysis and Quality Assessment: Support in identifying market potential and product evaluation to ensure that products meet quality standards and address the needs and expectations of the target audience.

Scaling & Expansion: We prepare you optimally for scaling and expansion.

Sustainability Standards: We review whether the environmental and ethical standards of retailers are being met.

Our retail cooperation partners

Here are our two exclusive partners in Europe & Asia

1) EMD: Europe

Germany: Globus, Markant

Belgium: Colruyt Group (e.g., Colruyt, Spar, Bio Planet)

Denmark: Dagrofa (e.g., Meny, Fakta, SuperBrugsen)

France: Colruyt Group (e.g., Colruyt, cdiscount)

Italy: ESD Italia (e.g., Conad, Coop, Selex, Agorà, Sun)

Netherlands: Superunie (e.g., Plus, Coop, Jan Linders)

Norway: Unil / NorgesGruppen (e.g., Kiwi, Spar, Joker)

Austria: Markant

Portugal: Euromadiport SGCA SA (e.g., Minipreço, Recheio Cash & Carry)

Sweden: Dagab (City Gross, Axfood, Hemköp, and Handlar’n)

Spain: Euromadi Iberica (e.g., Condis, Alcampo, Eroski)

Czech Republic: Markant

Slovakia: Markant

South Korea: Lotte

Here is an excerpt from our network

Germany: Rewe, Edeka, Kaufland, Lidl, Aldi, Penny, Netto, Norma, Metro, Tchibo, Heinemann, QVC, Bünting, Müller Drogerie, DM, Woolworth, Rossmann, Budnikowsky, Bauhaus, Obi, Fressnapf, Experts, Conrad, Globus, Tedi, Kik, Action, NKD, Toom, Douglas, Thomas Philipps, and many more.

Switzerland: Migros, Denner, Lidl, Aldi, Jumbo, Globus, Spar, Ottos, Manor, and many more.

Other countries upon request: Direct contacts available

Our Services for Your Success

Direct Access to Leading Retailers for faster market entry on an international level.

Exclusive Pitch Day Events: Presentations to key decision-makers.

Facilitation of Sampling Opportunities within the network.

Support with Contract and Price Negotiations through targeted mediation.

Coaching and Mentoring: Guidance from experienced industry experts, including two seasoned C-level executives from the world’s largest retailers.

Workshops and Market Entry Strategies to promote sales.

Product Development and Pricing: Assistance with product development and pricing, as well as finding production companies.

Quality Assurance and Product Testing: Support with quality checks and product testing.

Access to Financing and a network of business angels and investors.

Sustainability Consulting: Guidance to meet sustainability standards.

Network of Experts for implementing online shops, CRM systems, websites, and more

Advisory board

We have an advisory board that supports the REG Innovators:

Jessica Haug: EMD Group – Category Buyer Private Label Products

„REG Innovators share expertise, build networks, and support both startups and retail. In a constantly evolving industry, startups address shifting consumer needs, and REG Innovators play a vital role in bridging this gap with their forward-thinking approach.“

———

Hannes Wengle: Selecta – Deputy group CPO

„Collaboration with the REG Innovators is highly important as it provides us with access to new, innovative products and enhances our competitiveness.“