Markus Petzl

Expert in strategy, positioning, disruption, and transformation

Out in front is always where no one else is. Where traditional consulting firms with their rigid, linear structures, models, and experiences fail, Markus’s exponential work begins: he calls it „corporate disruption.“ This makes him one of the leading consultants for disruptive change in the German-speaking world.

To find new paths, business models, and solutions, one must radically depart from the old ones. He successfully guides European industry leaders in retail, FMCG, automotive, healthcare, energy, pharma, media, and industry through their transition into a new world. Especially now.

Behind disruptive – beyond your strategy – his consulting firm for a new era, lies a wealth of minds and experience in change, strategy, systems thinking, digitization, startup thinking, and repositioning, spanning from Vienna to San Francisco and Tel Aviv.


  • Corporate Disruption
  • Strategy & Vision Development
  • New Business Models
  • Cultural Change
  • Digitalization
  • Transformation
  • Repositioning of Brands & Corporates
  • Personal Challenging & Advisory at CEO Level