Alexander Bauer
Expert in the field of ultra-fresh products from the field to the POS
Alexander is an expert in the field of ultra-fresh FMCG, specializing in fruits, vegetables, exotics, potatoes, flowers, plants, nuts, and dried fruits.
As a trade manager, he has worked in various top companies and brings more than 16 years of experience in retail, discount, and full-range assortments, as well as 17 years of direct global producer management.
Expertise
- Procurement
- Quality Management
- Category Management
- Supply Chain Management
- End-to-end retail expertise from the field to the POS
- Process management
- Sales, import, and export
- Packaging and refinement
- Land and sea freight logistics
- Cost management and change management specialist
